I mean, we literally have research that says this. With TV it works because shows are DESIGNED to have segues/scenes where advertising can go, so we perceive it as less disruptive. You can’t just drop advertising in any old where. Shockingly, people fucking HATE that.
i know we affectionately call adora a dumbass jock, and it’s totally true, but never forget she’s also the valedictorian nerd, and she’ll pull out the charts and graphs she made to prove it
reminder to be fucking kind to kids, it does not matter whether you are a kid person or not, always be fucking kind to a child. They bump into you? smile and say ‘sorry hon’, they’re knocking your seat? Just ask them kindly to stop!!! You don’t have to be a dick to kids!! Children are still growing and rationalising the world around them, if you are a dick to kids, they don’t understand that you’ve had a tough day, they don’t understand that you’ve just been yelled at by your boss, all they understand is that they are a problem, they’ve done something wrong. In their minds adults are the authority, we are the people they look up to, they think we’ve got everything together. You yell at them and they internalise that shit!! They go about their day all bubbly then stop in the middle of joking with friends, remember you yelling at them and go off in a corner and cry. Don’t be a dick to kids, you don’t have to like them but fucking tolerate them and be decent.